Billboards give free love

Australian based outdoor outfitters, Northland Professional recently began a marketing campaign using billboards that give away free merchandise. Northland attaches samples of caps, gloves and scarfs on 50 billboards throughout the city of Ganz. They call the campaign, "Free love". It will run through the end of November.

According to Northland, they have seen an incredible response and have witnessed people have gone to great lengths to pull merchandise off of the very top of t he billboards. This campaign heavily relies on word of mouth. People who have snagged a hat or a pair of gloves from the billboard will go tell their friends how they got it!

More info: www.northland-pro.com

posted by Caroline Zilk on 11/25/2008 1:08 pm | COMMENTS (0)
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