
Nike: Salvation by shoe
Though Nike has long been seen as an opponent of more environmental and fair labor standards, the company is now attempting to walk the tight rope to redemption. Last week the brand revealed a more eco-friendly line of products, hitting high notes as sustainable and made from recycled materials, all with the hope of reaching high profits in a more concerned world.
Titled "Nike Considered," the world's largest shoemakers know that spending is on the down turn, but these new kicks, with efficient design patterns, less and easy to recycle materials and use of nontoxic chemicals and sustainable cork and organic cotton, will definitely keep customers rolling in. With 15 percent of the company's spring lineup as part of the "Considered" label, Nike's deliverance into a sustainable future isn't far off.
To learn more about Nike's new line, check out their website" target="_blank">www.nike.com/nikebiz/nikeconsidered>website.


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